How media attention and the power of PR convinced Californians to reduce water consumption and improve overall water conservation levels.
More and more manufacturers are realizing that have to develop their own media property. But why have an owned media property? Very simply, the old and trusted model that has been used for decades—advertising in trade publications—appears to be losing its luster for many organizations. Even writing articles in trade publications, as I have done for more than 14 years is […]