“Advertising is necessary for competition, but PR is necessary for education,” says Steve Jobs of Apple Computer. This short video includes more quotes from Bill Gates, Richard Branson, and many other big-name entrepreneurs about the power of PR/communications. Always remember, advertising is what you pay for; publicity is what you pray for. This short […]
When it comes to trade publications, they are on the rebound. This is happening because businesspeople want to find a source they can trust.
How media attention and the power of PR convinced Californians to reduce water consumption and improve overall water conservation levels.
Every manufacturer we work with is looking for alternatives to advertising for getting their products promoted. There is nothing wrong with advertising, don’t get me wrong; it’s just that because it’s gotten so hard to get anyone’s attention today, footing the bill for that $5,000 full-page ad has become tougher and tougher to swallow. So, […]
As manufacturers and other organizations continue to consider less costly alternatives to traditional advertising, one that invariably comes to the top of the list is PR. But before discussing this further, we must clarify two things. First, advertising still has power. For instance, many marketing professionals say that a new product launch must start with […]