As manufacturers and other organizations continue to consider less costly alternatives to traditional advertising, one that invariably comes to the top of the list is marketing content creation, a form of PR. But before discussing this further, we must clarify two things. First, advertising still has power. For instance, many marketing professionals say that a new […]
AlturaSolutions helps businesses grow by turning words into sales. Here are an assortment of quotes about the power of PR: “Advertising is necessary for competition…but good PR educates.” – Steve Jobs, Apple co-founder Eighteen hundred corporate executives say PR is more important to a company’s success than advertising. – The Fall of Advertising and the Rise […]
“Advertising is necessary for competition, but PR is necessary for education,” says Steve Jobs of Apple Computer. This short video includes more quotes from Bill Gates, Richard Branson, and many other big-name entrepreneurs about the power of PR/communications. Always remember, advertising is what you pay for; publicity is what you pray for. This short […]
When it comes to trade publications, they are on the rebound. This is happening because businesspeople want to find a source they can trust.