Editors and PR people may seem to be working at cross purposes. For both of our survival, however, we have to find a way to work together.
Marketing content is one of the most effective and powerful ways to promote your products or services. And what makes it even more appealing, it is far less costly than advertising and many other forms of marketing. A full-page ad in a trade magazine can cost $3,000 to $5,000 or more. Usually, you have to […]
Most of us have heard of the Concorde. It was one of the most famous airplanes in aviation history. But what most of us do not know is that if it was not for effective PR strategies, it would have never taken off. When it was introduced in the early 1970s, it was equipped with […]
Many large, established firms are effective at PR. However, before hiring a PR firm with offices around the world, and with scores of people working at each location, consider the following:
Educational toy manufacturer LeapFrog began as a struggling startup in the mid-1990s. With funds tight, managers of the company decided the only way to get the word out about their products was by hiring marketing content creators at public relations agencies. The essence of their strategy started in 1999 as the company tried to influence […]
AlturaSolutions helps businesses grow by turning words into sales. Here are an assortment of quotes about the power of PR: “Advertising is necessary for competition…but good PR educates.” – Steve Jobs, Apple co-founder Eighteen hundred corporate executives say PR is more important to a company’s success than advertising. – The Fall of Advertising and the Rise […]