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July 1, 2020 By Robert Kravitz

Effective Media Relations

b2b marketing

Editors and PR people may seem to be working at cross purposes. For both of our survival, however, we have to find a way to work together.

Filed Under: Blog!, The Power of BUZZ Marketing Tagged With: #powerofPR, AlturaSolutions Communications, blogging tips, communications, content marketing, earned media, media relations

June 19, 2020 By Robert Kravitz

The Power of Marketing Content in a Nutshell

b2b inbound marketing

Marketing content is one of the most effective and powerful ways to promote your products or services. And what makes it even more appealing, it is far less costly than advertising and  many other forms of marketing. A full-page ad in a trade magazine can cost $3,000 to $5,000 or more. Usually, you have to […]

Filed Under: Blog!, The Power of BUZZ Marketing Tagged With: #powerofPR, AlturaSolutions Communications, blogging tips, buzz marketing, content marketing, how to make news, inbound marketing

March 11, 2020 By Robert Kravitz

How PR and Marketing Content Got the Concorde Off the Ground

marketing content creator

Most of us have heard of the Concorde. It was one of the most famous airplanes in aviation history. But what most of us do not know is that if it was not for effective PR strategies, it would have never taken off. When it was introduced in the early 1970s, it was equipped with […]

Filed Under: Blog! Tagged With: #powerofPR, concorde, marketing content

March 10, 2020 By Robert Kravitz

Why Big Brands Should Hire Small PR Agencies

pull marketing

Many large, established firms are effective at PR. However, before hiring a PR firm with offices around the world, and with scores of people working at each location, consider the following:

Filed Under: Blog!, The Power of BUZZ Marketing Tagged With: #powerofPR, AlturaSolutions Communications, communications, content marketing

March 10, 2020 By Robert Kravitz

How LeapFrog Leapfrogged into the Big Leagues

Leapfrog

Educational toy manufacturer LeapFrog began as a struggling startup in the mid-1990s. With funds tight, managers of the company decided the only way to get the word out about their products was by hiring marketing content creators at public relations agencies. The essence of their strategy started in 1999 as the company tried to influence […]

Filed Under: The Power of BUZZ Marketing, Blog! Tagged With: #powerofPR

March 10, 2020 By Robert Kravitz

Quotes About The Power of PR

Power of PR and Steve Jobs

AlturaSolutions helps businesses grow by turning words into sales. Here are an assortment of quotes about the power of PR: “Advertising is necessary for competition…but good PR educates.” – Steve Jobs, Apple co-founder Eighteen hundred corporate executives say PR is more important to a company’s success than advertising. – The Fall of Advertising and the Rise […]

Filed Under: Blog!, The Power of BUZZ Marketing Tagged With: #powerofPR, power of pr, pr

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Services

  • Thought Leadership Marketing
  • Social Media Marketing
  • Content Marketing
  • Article Publishing
  • Email Marketing

Recent Posts

  • AlturaSolutions Blogs Are Now Posted on LinkedIn
  • Ending the Confusion over Floor Safety
  • Best Times to Post on LinkedIn
  • Conversations With TAL Global on Political Extremism
  • My Experience With the Power of Content Marketing

Contact Us

Email: robert@alturasolutions.com
Phone: 312-880-8176

Office Location: 605 N Michigan Ave, Chicago, IL 60611

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