Ontario, Canada – As warmer weather returns in many parts of North America, one thing that restaurants, school cafeterias, and all commercial kitchens must be aware of is the return of insects. Many insects hide during the cold winter months, but warmer weather brings them out in force. “One of the big concerns with ‘creepy […]
A Clean Restroom Means Repeat Business
Keeping a public restroom clean and sanitary is a significant challenge every business faces. And it is crucial. Without a clean and sanitary restroom, its possible customers will never return. This is especially true in the restaurant industry, where customers are much more cleanliness savvy than in the past. But many business owners underestimate how […]
How the Power of PR Helped Reduce Water Consumption
How media attention and the power of PR convinced Californians to reduce water consumption and improve overall water conservation levels.
The #PowerofPR and the Power of Mr. San Francisco
Anyone who knows or has lived in San Francisco during the second half of the 20th century, knew who Herb Caen was. Known as “Mr. San Francisco.”
Why Big Brands Should Hire Small Agencies
Many large, established firms are effective at PR. However, before hiring a PR firm with offices around the world, and with scores of people working at each location, consider the following:
Avmor – Leading Cleaning Solutions Manufacturer Expanding South of the Border
Laval, Quebec – Avmor, a 70-year-old manufacturer of chemical cleaning solutions and the largest manufacturer of professional cleaning products in Canada, announces that it will begin marketing its products through a select and limited number of distributors in the U.S. starting later this year. According to Mike Sawchuk, Chief Business Development Officer for Avmor, the […]
How LeapFrog Leapfrogged into the Big Leagues | 2 min read
Educational toy manufacturer LeapFrog began as a struggling startup in the mid-1990s. With funds tight, managers of the company decided the only way to get the word out about their products was through the power of PR. The essence of their strategy started in 1999 as the company tried to influence parents about the value […]
The Season of Evaluations is Fast Approaching
Time to start evaluating building goals and purchasing practices especially when it comes to cleaning products. Tuscaloosa, AL – With the fall and winter seasons approaching, this is a good time for building owners and managers, as well as school and healthcare administrators, to start evaluating their building goals and purchasing practices, especially when it […]
How the Concorde Took Off With the #PowerofPR | 2 min read
Most of us have heard of the Concorde. It has gone down as one of the most famous airplanes in aviation history. While it was under development, British Airways, one of its developers, referred to it as the future “flower of the aerospace industry.” When it was introduced in the early 1970s, it was equipped […]
Explaining Your Products to End Customers Using the #PowerofPR | 4 min read
For those B2B organizations that have products that need some explaining in order for the end-user to fully appreciate and understand them, advertising might not be the best marketing option. People are paying less and less attention to traditional ads, we all know that, and many times it is hard to explain the benefits of […]
