We may not realize it but we are exposed to some form of marketing content, public relations, and communications every day and throughout the day. If you start your day watching one of the morning talk shows, guess what. Other than their news coverage, just about every guest and every topic discussed on the show […]
Quotes About The Power of PR
AlturaSolutions helps businesses grow by turning words into sales. Here are an assortment of quotes about the power of PR: “Advertising is necessary for competition…but good PR educates.” – Steve Jobs, Apple co-founder Eighteen hundred corporate executives say PR is more important to a company’s success than advertising. – The Fall of Advertising and the Rise […]
How Marketing Content Turned Things Around for Apple
In the late 1990s, Apple Computer was in shambles. Steve Jobs had left the company a few years earlier, Apple went on a tailspin spiral, and in 1997 decided to ask Jobs to come back and see if he could pick up the pieces. At that time, things were bleak. Instead of the many messages […]
It Wasn’t Advertising that Sold Windows 95. It was PR
Microsoft developed a powerful strategy to introduce Windows 95, one that is still being taught in colleges and universities around the country. The strategy came down to this: Phase one: advertise, advertise, and advertise the product on all consumer-focused channels Phase two: Move advertising to the backburner Phase three: concentrate on PR. Focus on getting […]
