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March 14, 2020 By Robert Kravitz

5 Myths Marketing Content and PR

public relations firm

We may not realize it but we are exposed to some form of marketing content, public relations, and communications every day and throughout the day. If you start your day watching one of the morning talk shows, guess what. Other than their news coverage, just about every guest and every topic discussed on the show […]

Filed Under: Blog! Tagged With: marketing content, pr, public relations

March 10, 2020 By Robert Kravitz

Quotes About The Power of PR

Power of PR and Steve Jobs

AlturaSolutions helps businesses grow by turning words into sales. Here are an assortment of quotes about the power of PR: “Advertising is necessary for competition…but good PR educates.” – Steve Jobs, Apple co-founder Eighteen hundred corporate executives say PR is more important to a company’s success than advertising. – The Fall of Advertising and the Rise […]

Filed Under: Blog!, The Power of BUZZ Marketing Tagged With: #powerofPR, power of pr, pr

March 1, 2020 By Robert Kravitz

How Marketing Content Turned Things Around for Apple

apple computer

In the late 1990s, Apple Computer was in shambles. Steve Jobs had left the company a few years earlier, Apple went on a tailspin spiral, and in 1997 decided to ask Jobs to come back and see if he could pick up the pieces. At that time, things were bleak. Instead of the many messages […]

Filed Under: Blog!, The Power of BUZZ Marketing Tagged With: marketing content creators, pr, public relations

December 4, 2019 By Robert Kravitz

It Wasn’t Advertising that Sold Windows 95. It was PR

Microsoft developed a powerful strategy to introduce Windows 95, one that is still being taught in colleges and universities around the country. The strategy came down to this: Phase one: advertise, advertise, and advertise the product on all consumer-focused channels Phase two: Move advertising to the backburner Phase three: concentrate on PR. Focus on getting […]

Filed Under: Blog! Tagged With: #contentmarketingproblems, mircrosoft, pr, the powerofpr, windows 95

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Services

  • Thought Leadership Marketing
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  • Content Marketing
  • Article Publishing
  • Email Marketing

Recent Posts

  • AlturaSolutions Blogs Are Now Posted on LinkedIn
  • Ending the Confusion over Floor Safety
  • Best Times to Post on LinkedIn
  • Conversations With TAL Global on Political Extremism
  • My Experience With the Power of Content Marketing

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Email: robert@alturasolutions.com
Phone: 312-880-8176

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