AlturaSolutions | B2B PR/Communications Agency

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June 8, 2020 By Robert Kravitz

What Good Content Looks Like to Google

good content

Google is on the look out for good content. To do this, the company is continuously updating its search engine algorithms with the goal of making each visitor’s search more credible. That means weeding out advertisements and disguised advertisements so that the visitor can find more precisely the information he or she needs and wants. […]

Filed Under: Blog!, Content Marketing Academy Tagged With: AlturaSolutions Communications, communications, content marketing, pr/communications

June 6, 2020 By Robert Kravitz

Content Marketing and The Ten Commandments

content marketing

Content Marketing|The Ten Commandments of Content Marketing…according to Robert Kravitz

Filed Under: Blog!, Content Marketing Academy Tagged With: AlturaSolutions Communications, blogging tips, content marketing, pr/communications, what is content marketing

June 6, 2020 By Robert Kravitz

The 5 Key Characteristics of Content

content marketing

The five key elements of content are so crucial that if even one is missing, the whole content marketing strategy may suffer.

Filed Under: Blog!, Content Marketing Academy Tagged With: AlturaSolutions Communications, communications, content marketing, pr/communications, social media for b2b, what is content marketing

June 6, 2020 By Robert Kravitz

PR is all about Earned Media. You Don’t Pay for It

earned media

Many people are unsure exactly what a PR firm does. To help answer this question, we probably should discuss what a PR firm is not

Filed Under: Blog!, Content Marketing Academy Tagged With: communications, earned media, pr/communications, public relations, Robert Kravitz, what is public relations

April 20, 2020 By Robert Kravitz

Manufacturers…You Are Now Publishers

thought leadership marketing

B2B manufacturers must now be publishers. It does not really matter what products your company manufactures or distributes or the services you offer. In order to grow and prosper, you now must also be a publisher, tactfully promoting the features and benefits of your product or service.

Filed Under: Blog!, Content Marketing Academy, The Power of BUZZ Marketing Tagged With: AlturaSolutions Communications, blogging tips, buzz marketing, content marketing, pr/communications

April 2, 2020 By Robert Kravitz

How to Make Article Titles Stand Out

titles

Titles are one of the most important parts of any article, news story, press release, product release, blog, or any other form of content posted online or in print.

Filed Under: Blog!, Content Marketing Academy Tagged With: article headlines, article titles, blogging tips, blogs, headlines, pr/communications, titles

March 25, 2020 By Robert Kravitz

About AlturaSolutions Communications

b2b marketing

AlturaSolutions Communications is a public relations, communications, and content marketing firm working specifically with B2B and related industries.

Filed Under: About AlturaSolutions Tagged With: AlturaSolutions Communications, blogging tips, blogs, content marketing, pr/communications, product placement, public relations, Robert Kravitz

March 1, 2020 By Robert Kravitz

Five Ways to Write the (Almost) Perfect Press Release

press release

There is no one right way to write a press release. The perfect press release does not exist. However, there are ways to make your press release stand out amidst the hundreds of press releases distributed to editors every day

Filed Under: Blog!, The Power of BUZZ Marketing Tagged With: AlturaSolutions Communications, pr/communications, press release, public relations

Our Services

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Services

  • Thought Leadership Marketing
  • Digital Marketing
  • Content Marketing
  • Newsletter Marketing
  • Article Publishing
  • Interview Marketing

Recent Posts

  • 10 Tips for Effective Interview Marketing
  • Top 10 Mistakes Companies Make about Press Releases
  • The Power of Content Marketing
  • Confirmed: Video Marketing is an Effective Marketing Tool
  • A Q&A About Interview Marketing

Contact Us

Email: robert@alturasolutions.com
Phone: 312-880-8176

Office Location: 605 N Michigan Ave, Chicago, IL 60611

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