Google is on the look out for good content. To do this, the company is continuously updating its search engine algorithms with the goal of making each visitor’s search more credible. That means weeding out advertisements and disguised advertisements so that the visitor can find more precisely the information he or she needs and wants. […]
Content Marketing and The Ten Commandments
Content Marketing|The Ten Commandments of Content Marketing…according to Robert Kravitz
The 5 Key Characteristics of Content
The five key elements of content are so crucial that if even one is missing, the whole content marketing strategy may suffer.
PR is all about Earned Media. You Don’t Pay for It
Many people are unsure exactly what a PR firm does. To help answer this question, we probably should discuss what a PR firm is not
Manufacturers…You Are Now Publishers
B2B manufacturers must now be publishers. It does not really matter what products your company manufactures or distributes or the services you offer. In order to grow and prosper, you now must also be a publisher, tactfully promoting the features and benefits of your product or service.
How to Make Article Titles Stand Out
Titles are one of the most important parts of any article, news story, press release, product release, blog, or any other form of content posted online or in print.
About AlturaSolutions Communications
AlturaSolutions Communications is a public relations, communications, and content marketing firm working specifically with B2B and related industries.
Five Ways to Write the (Almost) Perfect Press Release
There is no one right way to write a press release. The perfect press release does not exist. However, there are ways to make your press release stand out amidst the hundreds of press releases distributed to editors every day
