With the ISSA convention coming up in September 2017, would like to share this article I wrote about the show last year. It was published in SERVICES Magazines. Back in 1923, Alfred Richter, who founded what was then known as the National Sanitary Supply Association, said the reason he formed the organization was to provide a […]
Should You Expertise Your Company?
An effective inbound marketing strategy is to prepare a credible article and place it under the byline of a key company person in an organization. By doing so and having the article published in a key trade publication online or in print will help position the author as an industry expert on specific topics. The key […]
Manufacturers: How To Improve Your Article Placement Batting Average
Every manufacturer we work with is looking for alternatives to advertising for getting their products promoted. There is nothing wrong with advertising, don’t get me wrong; it’s just that because it’s gotten so hard to get anyone’s attention today, footing the bill for that $5,000 full-page ad has become tougher and tougher to swallow. So, […]
What Good Content Looks Like to Google
Google is continuously updating its search engine algorithms with the goal of making each visitor’s search more credible. That means weeding out advertisements and disguised advertisements so that the visitor can find more precisely the information he or she needs and wants. With that in mind, study after study has been conducted to determine what […]
With PR You Earn It . . . You Don’t Have to Pay for It
Many people are unsure exactly what a PR firm does. To help answer this question, we probably should discuss what a PR firm is not
Will You get Sued Because of Your Voice?
Non-verbal elements in our voice determine how people “feel” about us as a person and a professional.
The Five Key Characteristics of Content
The five key elements of content are so crucial that if even one is missing, the whole content marketing strategy may suffer.
B2B Marketing Strategy: The Do, Know, and Go of Search Engine Optimization
A B2B marketing strategy is very focused on keyword selection. However, when developing keywords for a website, many organizations forget that keywords and long-tail keywords—multiple and more specific keywords in a sentence-type format—should be based on how people actually use the Internet. For instance, simply using the keywords “plane tickets” will likely not attract much […]
Joe Pulluzi Epic Content Marketing and Content Marketing Infographics
Joe Pulluzi, founder of the Content Marketing Institute and author of the book, Epic Content Marketing, lists this info graphic as one of the most significant info graphics ever made regarding content marketing.
John Deere: Using Words to Sell Tractors
A content marketing strategy started by the John Deere Company to sell tractors with the publication in 1895 of The Furrow…still in publication today.
