Google is on the look out for good content. To do this, the company is continuously updating its search engine algorithms with the goal of making each visitor’s search more credible. That means weeding out advertisements and disguised advertisements so that the visitor can find more precisely the information he or she needs and wants. […]
Content Marketing|The Ten Commandments of Content Marketing…according to Robert Kravitz
The five key elements of content are so crucial that if even one is missing, the whole content marketing strategy may suffer.
Many people are unsure exactly what a PR firm does. To help answer this question, we probably should discuss what a PR firm is not
B2B manufacturers must now be publishers. It does not really matter what products your company manufactures or distributes or the services you offer. In order to grow and prosper, you now must also be a publisher, tactfully promoting the features and benefits of your product or service.
AlturaSolutions Communications is a public relations, communications, and content marketing firm working specifically with B2B and related industries.