Some press release never see the light of day. According to Robert Kravitz, president of AlturaSolutions Communications, the top six reasons for this are
In the 12 years I have been practicing PR/communications, I have invariably depended on press releases of one sort or another to get my clients’ news to end-customers. However, each year, I am finding them less and less effective. What appears to be happening is fewer B2B trade publications are in a rush to print […]
Can floors be interviewed? This press release says yes.