Some press release never see the light of day. According to Robert Kravitz, president of AlturaSolutions Communications, the top six reasons for this are
Is the Press Release Dead…or Just on Life Support?
In the 12 years I have been practicing PR/communications, I have invariably depended on press releases of one sort or another to get my clients’ news to end-customers. However, each year, I am finding them less and less effective. What appears to be happening is fewer B2B trade publications are in a rush to print […]
How to Kill a Press Release
Can floors be interviewed? This press release says yes.
