AlturaSolutions Communications is a public relations, communications, and content marketing firm working specifically with B2B and related industries.
Wow: Product Placement in Movies Works
Most of us now know what product placement in all about. Whenever we see a can of Coke or an Apple computer in a movie that was no accident. The manufacturer has most likely paid for that spot…and it’s called “product placement.” Product placement can be defined as: A marketing technique used by companies to subtly […]
How to Write the Perfect Product Release
Product releases can prove very effective in marketing new and old products if sent out on a consistent basis every month