When publishing articles in major trade publications, the focus must always be on the benefits of the client’s products.
Most of us now know what product placement in all about. Whenever we see a can of Coke or an Apple computer in a movie that was no accident. The manufacturer has most likely paid for that spot…and it’s called “product placement.” Product placement can be defined as: A marketing technique used by companies to subtly […]
Product releases can prove very effective in marketing new and old products if sent out on a consistent basis every month
AlturaSolutions Communications is a public relations, communications, and content marketing firm working specifically with B2B and related industries.