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August 10, 2022 By Robert Kravitz

VIDEO: What Bill Gates, Steve Jobs, and Others Think About Public Relations

public relations

Advertising is necessary for competition, but public relations is necessary for education, says Steve Jobs of Apple Computer. This short video includes more quotes from Bill Gates, Richard Branson, Steve Jobs and many other big-name entrepreneurs about the power of public relations and communications. Always remember, advertising is what you pay for; publicity is what you […]

Filed Under: Blog! Tagged With: bill gates, power of pr, public relations, publicity, steve jobs

June 17, 2020 By Robert Kravitz

How a Public Relations Program Cleared the Air

public relations

Public relations can be used in many different ways.  For instance: Slovenia is a small country in Central Europe which had a colossal problem: air pollution. While it only has a little over two million people, most of the buildings, schools, and especially the houses, in the 1990s were powered and heated by burning coal, […]

Filed Under: The Power of BUZZ Marketing, Blog! Tagged With: public relations

June 6, 2020 By Robert Kravitz

PR is all about Earned Media. You Don’t Pay for It

earned media

Many people are unsure exactly what a PR firm does. To help answer this question, we probably should discuss what a PR firm is not

Filed Under: Blog!, Content Marketing Academy Tagged With: communications, earned media, pr/communications, public relations, Robert Kravitz, what is public relations

March 25, 2020 By Robert Kravitz

About AlturaSolutions Communications

b2b marketing

AlturaSolutions Communications is a public relations, communications, and content marketing firm working specifically with B2B and related industries.

Filed Under: About AlturaSolutions Tagged With: AlturaSolutions Communications, blogging tips, blogs, content marketing, pr/communications, product placement, public relations, Robert Kravitz

March 14, 2020 By Robert Kravitz

5 Myths Marketing Content and PR

public relations firm

We may not realize it but we are exposed to some form of marketing content, public relations, and communications every day and throughout the day. If you start your day watching one of the morning talk shows, guess what. Other than their news coverage, just about every guest and every topic discussed on the show […]

Filed Under: Blog! Tagged With: marketing content, pr, public relations

March 1, 2020 By Robert Kravitz

How Marketing Content Turned Things Around for Apple

apple computer

In the late 1990s, Apple Computer was in shambles. Steve Jobs had left the company a few years earlier, Apple went on a tailspin spiral, and in 1997 decided to ask Jobs to come back and see if he could pick up the pieces. At that time, things were bleak. Instead of the many messages […]

Filed Under: Blog!, The Power of BUZZ Marketing Tagged With: marketing content creators, pr, public relations

March 1, 2020 By Robert Kravitz

Five Ways to Write the (Almost) Perfect Press Release

press release

There is no one right way to write a press release. The perfect press release does not exist. However, there are ways to make your press release stand out amidst the hundreds of press releases distributed to editors every day

Filed Under: Blog!, The Power of BUZZ Marketing Tagged With: AlturaSolutions Communications, pr/communications, press release, public relations

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Services

  • Thought Leadership Marketing
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  • Article Publishing
  • Email Marketing

Recent Posts

  • AlturaSolutions Blogs Are Now Posted on LinkedIn
  • Ending the Confusion over Floor Safety
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  • Conversations With TAL Global on Political Extremism
  • My Experience With the Power of Content Marketing

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Email: robert@alturasolutions.com
Phone: 312-880-8176

Office Location: 605 N Michigan Ave, Chicago, IL 60611

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