Public relations can be used in many different ways. For instance: Slovenia is a small country in Central Europe which had a colossal problem: air pollution. While it only has a little over two million people, most of the buildings, schools, and especially the houses, in the 1990s were powered and heated by burning coal, […]
As manufacturers and other organizations continue to consider less costly alternatives to traditional advertising, one that invariably comes to the top of the list is marketing content creation, a form of PR. But before discussing this further, we must clarify two things. First, advertising still has power. For instance, many marketing professionals say that a new […]
Many people are unsure exactly what a PR firm does. To help answer this question, we probably should discuss what a PR firm is not
AlturaSolutions Communications is a public relations, communications, and content marketing firm working specifically with B2B and related industries.
We may not realize it but we are exposed to some form of marketing content, public relations, and communications every day and throughout the day. If you start your day watching one of the morning talk shows, guess what. Other than their news coverage, just about every guest and every topic discussed on the show […]
In the late 1990s, Apple Computer was in shambles. Steve Jobs had left the company a few years earlier, Apple went on a tailspin spiral, and in 1997 decided to ask Jobs to come back and see if he could pick up the pieces. At that time, things were bleak. Instead of the many messages […]
There is no one right way to write a press release. The perfect press release does not exist. However, there are ways to make your press release stand out amidst the hundreds of press releases distributed to editors every day
“Advertising is necessary for competition, but PR is necessary for education,” says Steve Jobs of Apple Computer. This short video includes more quotes from Bill Gates, Richard Branson, and many other big-name entrepreneurs about the power of PR/communications. Always remember, advertising is what you pay for; publicity is what you pray for. This short […]