As manufacturers and other organizations continue to consider less costly alternatives to traditional advertising, one that invariably comes to the top of the list is PR. But before discussing this further, we must clarify two things. First, advertising still has power. For instance, many marketing professionals say that a new product launch must start with […]
Many people are unsure exactly what a PR firm does. To help answer this question, we probably should discuss what a PR firm is not
There is no one right way to write a press release. The perfect press release does not exist. However, there are ways to make your press release stand out amidst the hundreds of press releases distributed to editors every day
Should we ask visitors to fill out a form in order to download an e-book or a report? This is a very common practice but is it the right thing to do to generate goodwill and invite visitors to visit your site again.
Although some B2C companies have been amazingly successful with Facebook, as to the B2B world, with few exceptions, it just never happened.
Native advertising refers to advertising in the guise of an editorial that is published in a print or online publication.
Product releases can prove very effective in marketing new and old products if sent out on a consistent basis every month
AlturaSolutions Communications is a public relations, communications, and content marketing firm working specifically with B2B and related industries.
What is public relations? The definition of public relations (PR) evolves as our world, our customers, and our methods of communication change.
Public relations (or PR) is not the same as advertising—but it is definitely a form of marketing. Many would even say it is a more effective form of marketing than advertising, if for no other reason than that it is typically considerably less expensive. But the true power of PR comes from the credibility it […]