Advertising is necessary for competition, but public relations is necessary for education, says Steve Jobs of Apple Computer. This short video includes more quotes from Bill Gates, Richard Branson, Steve Jobs and many other big-name entrepreneurs about the power of public relations and communications. Always remember, advertising is what you pay for; publicity is what you […]
Advertising Is What You Pay For, Publicity Is What You Pray For
This adage – advertising is what you pay for, publicity is what you pray for – was coined by Helen Woodward, the first female advertising executive in the U.S., back in 1938. She was comparing paid media placements – what we call today branded articles or advertising – with PR/communications. PR/communications is earned media such as publishing thought leadership articles […]
