In the1990s, a building service contractor had his first experience with content marketing by pitching books he wrote on the professional cleaning industry
Bloomington, IN – While there are Tradeshows throughout the year all over North America, the numbers seem to pick-up from September through the end of the year. So this is a perfect time for attendees and exhibitors alike to realize that Tradeshows can have an enormous impact on the environment. Just think about it. Invariably, […]
Many people are unsure exactly what a PR firm does. To help answer this question, we probably should discuss what a PR firm is not
Yoast suggest is a nifty alternative to Google Key Words Planner that is much easier to use and can be used by anyone.
Joe Pulluzi, founder of the Content Marketing Institute and author of the book, Epic Content Marketing, lists this info graphic as one of the most significant info graphics ever made regarding content marketing.
Sears Roebuck is one of the first companies to succeed with content marketing. If they could only do that today.
Are you as young as you feel? In 1984, author Gail Sheehy wrote the book Passages: Predictable Crises of Adult Life, and it is still selling – and selling well – 30 years later. The book discusses the different periods in a person’s life – their 20s, 30s, 40s, 50s, and onward – and the […]
Dancing with the digital devil is one of the best ways to get “Google Slapped.”
What these articles attempt to do is to weave the benefits and features of a client’s products or services into an article in such a way as to also address a particular challenge the reader may be grappling with.
AlturaSolutions Communications is a public relations, communications, and content marketing firm working specifically with B2B and related industries.