Many businesses consider hiring a public relations firm – also known as a marketing agency, brand marketing firm, or public relations agency – without fully understanding what these firms really offer or will cost. For example, one client of mine told me they were hiring our firm because they simply wanted some “buzz” about their […]
The five key elements of content are so crucial that if even one is missing, the whole content marketing strategy may suffer.
SEO Basics: It’s a good idea, whether you are in charge of your company’s website, or not to have a good understanding of what these SEO terms mean and how they can impact your company site.
What these articles attempt to do is to weave the benefits and features of a client’s products or services into an article in such a way as to also address a particular challenge the reader may be grappling with.
Recently, a client asked if social media campaigns are still worth it. Just a few years ago, most posts did get far more exposure than they do today. That was before thousands of posts were going up every minute on LinkedIn, Facebook, and Twitter. With this in mind, it’s hard to imagine that just one […]