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February 12, 2020 By Robert Kravitz

Social Media Metrics that Make Sense

customer retention

For most B2B organizations actively involved in a social media program, the most important social media metric is the bottom line. Is the program getting results and are more visitors turning into sales? To get the most value out of a social media program, this question needs to be answered. However, when determining program effectiveness, […]

Filed Under: Blog! Tagged With: social media, social media metrics, social media reach

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