Say, did you know there are over 41,000 social media posts placed on Facebook every second? Wow. With traffic like that, how can a B2B marketer possibly make their social media posts stand out? Well, depending on the product or service, one way is to put less emphasis on Facebook. This platform and others like it […]
Are You Taking These Steps to Make Your Social Media Posts Get Noticed?
Recently, a client asked if social media campaigns are still worth it. Just a few years ago, most posts did get far more exposure than they do today. That was before thousands of posts were going up every minute on LinkedIn, Facebook, and Twitter. With this in mind, it’s hard to imagine that just one […]
Social Media Metrics that Make Sense
For most B2B organizations actively involved in a social media program, the most important social media metric is the bottom line. Is the program getting results and are more visitors turning into sales? To get the most value out of a social media program, this question needs to be answered. However, when determining program effectiveness, […]
