AlturaSolutions is a PR and Communications Agency for the Professional Cleaning and Other B2B Industries

  • Home
  • About
    • Robert Kravitz
  • Services
    • Social Media Marketing
    • Content Marketing Services
    • Branded Content
    • Article Publishing | Media Coverage
    • Website Management
    • Videos and Graphics
    • Newsletters
  • My Articles Published on LinkedIn
  • Results
    • Praise
    • Results: Introducing the Kaivac No-Touch Cleaning System
    • Results: Introducing Waterless Urinals
    • Results: Promoting U.S. Products and Portable Carpet Extractors
    • Results: Introducing Enviro Solutions Cleaning Solutions
    • Results: Promoting Green Cleaning and a Green Cleaning Advocate
  • Videos
    • We Help B2B Experts Become Thought Leaders
    • Why Hire AlturaSolutions?
    • Video: What is PR
    • Say, What Do You Know About B2B Marketing Videos
    • What We Do. AlturaSolutions Marketing and PR Services.
    • How to Hire a B2B Inbound Marketing Company
    • Do You Know the Power of Content When it Comes to Generating Sales?
    • COVID and Marketing. What to do Now?
    • Steve Jobs on PR
    • Windows 95
    • PRINT IS DEAD, RIGHT?
    • Thinking About Cutting Your Marketing Budget? Maybe Think Again
    • Inbound Marketing/Outbound Marketing What’s the Diff?
    • The Power of PR
  • Contact

August 10, 2023 By Robert Kravitz

VIDEO: It Wasn’t Advertising that Sold Windows. It was PR

Microsoft developed a powerful strategy to introduce Windows 95, one that is still being taught in colleges and universities around the country. The strategy came down to this: Phase one: advertise, advertise, and advertise the product on all consumer-focused channels Phase two: Move advertising to the backburner Phase three: concentrate on PR. Focus on getting […]

Filed Under: Blog! Tagged With: #contentmarketingproblems, mircrosoft, pr, the powerofpr, windows 95

Our Services

  • Article Publishing
  • Content Marketing
  • Thought Leadership Marketing
  • Videos and Graphics
  • Digital Marketing
  • Newsletters
  • LinkedIn Marketing
  • Branded Content

Services

  • Article Publishing
  • Content Marketing
  • Thought Leadership Marketing
  • Videos and Graphics
  • Digital Marketing
  • Newsletters
  • LinkedIn Marketing
  • Branded Content

Recent Posts

  • VIDEO: It Wasn’t Advertising that Sold Windows. It was PR
  • Top 10 Mistakes Companies Make about Press Releases
  • Confirmed: Video Marketing is Effective
  • Helping Waterless Company Grow
  • Seven Steps to An Effective Earned Media Strategy

Contact Us

Email: robert@alturasolutions.com

LinkedIn: LinkedIn

Phone: 312-880-8176

Calendly: Calendy

Office Location: 3600 N Lake Shore Drive Chicago, IL 60613

Copyright © 2023