Here are four ways to turn your brand into a thought leader – and why you need to follow them now. Consumers and end-customers are looking for trustworthy guidance and information more today than ever before. We are all bombarded with tons of content, but a great deal of it is just promotional or advertorial. […]
What Thought Leaders Need to Know About Creating Positive Impact
Bernice Pink was a perfect example of a thought leader and a great friend of mine. She knew better than anyone I have ever met how to create a positive impact when meeting new people. Because she was so good at it, she also had more friends than anyone I have ever met. Every night […]
The Making of a Thought Leader
The Making of a Thought Leader was published in Restoration and Remediation Magazine in February 2022. We find thought leaders in every industry – healthcare, technology, professional cleaning, facility management, and of course, the restoration and remodeling industry. But have you ever wondered how these people became “thought leaders?” Thought leaders are not born; they […]
The Makings of a Thought Leader
What do Enrico Caruso, the famous opera tenor, and Thought Leaders have in common? A fan of the famous operatic tenor, Enrico Caruso, said that he was so good and powerful that he could “take a menu from an Italian restaurant and sing a description of a rigatoni dish [and] make it sound like a timeless […]
Five Strategies for Becoming a Winning Thought Leader
Have you ever been to a convention and watched a thought leader give a presentation to hundreds of people? All eyes are glued to the presenter, and at the end of their talk, dozens of people line up to shake this person’s hand and purchase their latest book. Most of us have experienced this. But […]
There Most Common Obstacles to Becoming a Thought Leader
Several studies have been published over the past decade discussing the benefits of a brand becoming a Thought Leader. Many of these studies, for instance, have found that C-suite executives and purchasing agents spend more time consuming Thought Leadership content than other forms of content. Some of these studies are discussed on our website here. […]
Becoming a Thought Leader
We find thought leaders in every industry, including restoration. But have you ever wondered how these people became thought leaders? Here, Robert Kravitz shares the importance of thought leadership along with five common steps in the journey to becoming one. A thought leader is an individual or a company (yes, companies are often thought leaders) specializing […]
Defining Thought Leaders
Before we begin our discussion, let’s remember that thought leaders can individuals or organizations. In fact, most of our thought leader clients over the past 21 years have been organizations. With that said, you may think the term “Thought Leader” is new, developed in the past decade or so. However, the The Oxford English Dictionary […]
Thoughts on Thought Leadership Articles
For the past three years, Edelman PR, one of the largest public relations organizations in the world, and LinkedIn have conducted studies investigating the effectiveness and influence of Thought Leadership articles. While the term “Thought Leadership” has different definitions for different people, for the most part, a Thought Leadership article is one that: Presents a […]