Recently, one of our clients said that on LinkedIn, everyone is now calling themselves a thought leader. It’s like the term was just discovered and now it has become the “in” word for all types of people and organizations. Well, more people/organizations may be referring to themselves as thought leaders, but the term is certainly not […]
Why Thought Leaders Need Strategic Visibility
In her book, Ready to Be a Thought Leader? How to Increase Your Influence, Impact, and Success, Denise Brosseau says that to become a well-known thought leader requires strategic visibility. This is possible by using marketing techniques and strategies that help an organization or an individual become recognized as someone important and worthy of listening to. To […]
Thought Leaders Must Capitalize on the E-A-T Algorithm
Thought Leaders, organizations or individuals, focused on promoting the value of their expertise, products or services, here is something you need to know. Google has created a new algorithm and they’ve named it E-A-T. This stands for Expertise, Authority, and Trustworthiness. Google, and other search engines following their lead, believe that after two years of […]
