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March 12, 2023 By Robert Kravitz

Are Thought Leaders New?

thought leader

Recently, one of our clients said that on LinkedIn, everyone is now calling themselves a thought leader. It’s like the term was just discovered and now it has become the “in” word for all types of people and organizations. Well, more people/organizations may be referring to themselves as thought leaders, but the term is certainly not […]

Filed Under: Blog! Tagged With: thought leaders

July 20, 2022 By Robert Kravitz

Why Thought Leaders Need Strategic Visibility

thought leader

In her book, Ready to Be a Thought Leader? How to Increase Your Influence, Impact, and Success, Denise Brosseau says that to become a well-known thought leader requires strategic visibility. This is possible by using marketing techniques and strategies that help an organization or an individual become recognized as someone important and worthy of listening to. To […]

Filed Under: Blog! Tagged With: thought leaders, visiblity

December 30, 2021 By Robert Kravitz

Thought Leaders Must Capitalize on the E-A-T Algorithm

thought leader

Thought Leaders, organizations or individuals, focused on promoting the value of their expertise, products or services, here is something you need to know. Google has created a new algorithm and they’ve named it E-A-T. This stands for Expertise, Authority, and Trustworthiness. Google, and other search engines following their lead, believe that after two years of […]

Filed Under: Blog! Tagged With: thought leaders

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Services

  • Thought Leadership Marketing
  • Digital Marketing
  • Content Marketing
  • Newsletter Marketing
  • Article Publishing
  • Interview Marketing

Recent Posts

  • 10 Tips for Effective Interview Marketing
  • Top 10 Mistakes Companies Make about Press Releases
  • The Power of Content Marketing
  • Confirmed: Video Marketing is an Effective Marketing Tool
  • A Q&A About Interview Marketing

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Email: robert@alturasolutions.com
Phone: 312-880-8176

Office Location: 605 N Michigan Ave, Chicago, IL 60611

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