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December 20, 2021 By Robert Kravitz

How Thought Leadership Articles Turn Words into Sales

thought leader

Thought leadership articles published in leading trade publications can be more powerful than we think, according to a 2019 study by Edelman public relations partnering with LinkedIn.  So, we are all on the same page, a thought leadership article can be defined as: A thought leadership article is typically an educational article that positions the author, usually […]

Filed Under: Blog! Tagged With: thought leadership

December 6, 2021 By Robert Kravitz

Tips on Writing Thought Leadership Articles

earned media and paid media

A thought leadership article does not need to be written as if it were being placed in a college textbook to be read by professors, scholars, and scientists. If you are writing a thought leadership article for readers who hold such professions, then yes, it should be scholarly. However, if you are in a B2B […]

Filed Under: Blog! Tagged With: thought leadership, thought leadership articles

November 20, 2019 By Robert Kravitz

The Power of Thought Leadership Marketing (Earned Media) vs. Branded Articles

 

Filed Under: Blog! Tagged With: branded articles, thought leadership, thought leadership marketing

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