Thought leadership articles published in leading trade publications can be more powerful than we think, according to a 2019 study by Edelman public relations partnering with LinkedIn. So, we are all on the same page, a thought leadership article can be defined as: A thought leadership article is typically an educational article that positions the author, usually […]
Tips on Writing Thought Leadership Articles
A thought leadership article does not need to be written as if it were being placed in a college textbook to be read by professors, scholars, and scientists. If you are writing a thought leadership article for readers who hold such professions, then yes, it should be scholarly. However, if you are in a B2B […]
The Power of Thought Leadership Marketing (Earned Media) vs. Branded Articles
