You may think the term “Thought Leader” is new, developed in the past decade or so. Well, you are partially correct. The Oxford English Dictionary dates the term “thought leader” to 1887. That is when Henry Ward Beecher, an author and abolitionist, was referred to as “one of the great thought leaders in America.” But then, it’s kind of […]
Tips on Writing Thought Leadership Articles
A thought leadership article does not need to be written as if it were being placed in a college textbook to be read by professors, scholars, and scientists. If you are writing a thought leadership article for readers who hold such professions, then yes, it should be scholarly. However, if you are in a B2B […]
How Thought Leadership Articles Turn Words into Sales
AlturaSolutions helps businesses grow by turning words into sales. For more information, contact us here. Thought leadership articles published in leading trade publications can be more powerful than we think, according to a 2019 study by Edelman public relations partnering with LinkedIn. So, we are all on the same page, a thought leadership article can be defined […]
The Power of Thought Leadership Marketing (Earned Media) vs. Branded Articles
