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September 2, 2021 By Robert Kravitz

Are Trade Publications Dead? Nope, Not at All

trade publications

There appears to have been a rebound in the past few years of the number of people reading trade publications. In fact there’s been a 15 percent increase from 2015.

Filed Under: Blog! Tagged With: reading trade publications, trade publications

May 28, 2021 By Robert Kravitz

Are Trade Publications Relics?

earned media and paid media

When it comes to trade publications, they are on the rebound. This is happening because businesspeople want to find a source they can trust.

Filed Under: Blog!, The Power of BUZZ Marketing Tagged With: power of pr, poweroftradepublications, thepowerofPR, trade publications

June 1, 2020 By Robert Kravitz

When We Publish Articles We Save You $6,200

earned media and paid media

Publishing articles in trade publications is one of the most cost effective and powerful way for customers to realize the value of your products and services.

Filed Under: Blog!, Content Marketing Academy, The Power of BUZZ Marketing Tagged With: publications, published articles, publishing, trade publications

March 1, 2020 By Robert Kravitz

How To Improve Your Article Pitching Batting Average

article pitching

Every organization we work with is looking for alternatives to advertising and one of them involves what is called “article pitching.” It is one of the most powerful ways to promote your company and its products by securing an article placed in a major trade publication. However, this can be easier said than done. There […]

Filed Under: The Power of BUZZ Marketing, Blog! Tagged With: article pitching, pitching editors, trade publications

December 7, 2019 By Robert Kravitz

Are Trade Publications Dying?

article pitching

The Death of Trade Publications Has been Greatly Exaggerated When it comes to industry trade publications, the past twenty years have been a rocky road, to say the least. In one industry after another, major trade publications have ceased publication.  However, as we shall discuss later, many have found new ways not only to survive […]

Filed Under: Blog!, Content Marketing Academy Tagged With: alturasolutions, death of trade publications, end customers, trade publications

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Services

  • Thought Leadership Marketing
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  • Content Marketing
  • Article Publishing
  • Email Marketing

Recent Posts

  • AlturaSolutions Blogs Are Now Posted on LinkedIn
  • Ending the Confusion over Floor Safety
  • Best Times to Post on LinkedIn
  • Conversations With TAL Global on Political Extremism
  • My Experience With the Power of Content Marketing

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Email: robert@alturasolutions.com
Phone: 312-880-8176

Office Location: 605 N Michigan Ave, Chicago, IL 60611

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