There appears to have been a rebound in the past few years of the number of people reading trade publications. In fact there’s been a 15 percent increase from 2015.
When it comes to trade publications, they are on the rebound. This is happening because businesspeople want to find a source they can trust.
Publishing articles in trade publications is one of the most cost effective and powerful way for customers to realize the value of your products and services.
Every organization we work with is looking for alternatives to advertising and one of them involves what is called “article pitching.” It is one of the most powerful ways to promote your company and its products by securing an article placed in a major trade publication. However, this can be easier said than done. There […]
The Death of Trade Publications Has been Greatly Exaggerated When it comes to industry trade publications, the past twenty years have been a rocky road, to say the least. In one industry after another, major trade publications have ceased publication. However, as we shall discuss later, many have found new ways not only to survive […]