Regarding industry trade publications, the past twenty years have been a rocky road. In one industry after another, major trade publications have ceased publication. However, as we shall discuss later, many have found new ways to survive and thrive. This means that for those who long ago concluded trade publications have lost their value, it’s time […]
Are Trade Publications Relics?
When it comes to trade publications, they are on the rebound. This is happening because businesspeople want to find a source they can trust.
When We Publish Articles We Save You $6,200
Publishing articles in trade publications is one of the most cost effective and powerful way for customers to realize the value of your products and services.
How To Improve Your Article Pitching Batting Average
Every organization we work with is looking for alternatives to advertising and one of them involves what is called “article pitching.” It is one of the most powerful ways to promote your company and its products by securing an article placed in a major trade publication. However, this can be easier said than done. There […]