AlturaSolutions is a PR and Communications Agency for the Professional Cleaning and Other B2B Industries

  • Home
  • About
    • Robert Kravitz
  • Contact
  • Services
    • Social Media Marketing
    • Article Publishing | Media Coverage
    • Website Management
    • LinkedIn Marketing
    • Interview Marketing
    • Videos and Graphics
    • Content Marketing Services
    • Newsletters
  • Blog
  • Results
    • Praise
    • Results: Introducing the Kaivac No-Touch Cleaning System
    • Results: Introducing Waterless Urinals
    • Results: Promoting U.S. Products and Portable Carpet Extractors
    • Results: Introducing Enviro Solutions Cleaning Solutions
    • Results: Promoting Green Cleaning and a Green Cleaning Advocate
  • Interview Marketing Examples
    • Interview with Mike Keenan – Topic, Addressing Retail Theft
    • Johnathan Tall Discuses the Need for Airport Profiling
    • VIDEO: LEXX Sanitizer Cleaner – This is a Good Product
    • Understanding Organized Crime in the Retail Sector
    • Waterless FORESIGHTS: The Status of Water in the U.S. Today
    • Retail Theft: Interview with Mike Keenan
    • VIDEO: Cleaning, Understanding, and Appreciating Waterless Urinals
    • Political Extremism: Conversations with TAL Global
    • Steve Ashkin INSIGHTS | The Difference Between Green Cleaning and Sustainability
    • VIDEO: Water Efficiency vs. Water Conservation | What’s the Diff?
    • VIDEO: Getting to Know LEXX Sanitizer & Cleaner
  • Videos
    • Making It in the Cleaning Business
    • We Help B2B Experts Become Thought Leaders
    • Why Hire AlturaSolutions?
    • Video: What is PR
    • Say, What Do You Know About B2B Marketing Videos
    • What We Do
    • How to Hire a B2B Inbound Marketing Company
    • Do You Know the Power of Content When it Comes to Generating Sales?
    • COVID and Marketing. What to do Now?
    • Steve Jobs
    • Windows 95
    • PRINT IS DEAD, RIGHT?
    • Thinking About Cutting Your Marketing Budget? Maybe Think Again
    • Inbound Marketing/Outbound Marketing What’s the Diff?
    • The Power of PR

June 8, 2020 By Robert Kravitz

Understanding the Value of Content Marketing

thought leadership marketing

Content Marketing is marketing based on the sharing of quality, credible, and pertinent information. The customer finds the information helpful and educational

Filed Under: Blog! Tagged With: content marketing, content marketing persistance, what is content marketing

June 6, 2020 By Robert Kravitz

Content Marketing and The Ten Commandments

content marketing

Content Marketing|The Ten Commandments of Content Marketing…according to Robert Kravitz

Filed Under: Blog!, Content Marketing Academy Tagged With: AlturaSolutions Communications, blogging tips, content marketing, pr/communications, what is content marketing

June 6, 2020 By Robert Kravitz

Editorial Mission Statements: Should Your Content Have a Mission?

robert kravitz alturasolutions communications

Most leading media companies, especially those that have survived the ups and downs of the past few years, have an editorial mission statement that not only sets out their plans and goals.

Filed Under: Blog!, Content Marketing Academy Tagged With: content marketing, editorial mission statements, inbound marketing, what is content marketing

June 6, 2020 By Robert Kravitz

Public Relations Firms – What They Do and How Much Does it Cost

search engine optimization

Many businesses consider hiring a public relations firm – also known as a marketing agency, brand marketing firm, or public relations agency – without fully understanding what these firms really offer or will cost. For example, one client of mine told me they were hiring our firm because they simply wanted some “buzz” about their […]

Filed Under: Blog!, The Power of BUZZ Marketing Tagged With: AlturaSolutions Communications, blogging tips, content marketing, how to make news, inbound marketing, social media for b2b, what is content marketing

June 6, 2020 By Robert Kravitz

The 5 Key Characteristics of Content

content marketing

The five key elements of content are so crucial that if even one is missing, the whole content marketing strategy may suffer.

Filed Under: Blog!, Content Marketing Academy Tagged With: AlturaSolutions Communications, communications, content marketing, pr/communications, social media for b2b, what is content marketing

April 20, 2020 By Robert Kravitz

10 SEO Terms We Need to Know

blogging

SEO Basics: It’s a good idea, whether you are in charge of your company’s website, or not to have a good understanding of what these SEO terms mean and how they can impact your company site.

Filed Under: Blog! Tagged With: blogging tips, content marketing, seo, seo basics, social media for b2b, what is content marketing

April 6, 2020 By Robert Kravitz

The Art of Word Weaving and Promoting Product Features

earned media

What these articles attempt to do is to weave the benefits and features of a client’s products or services into an article in such a way as to also address a particular challenge the reader may be grappling with.

Filed Under: Blog!, Content Marketing Academy, The Power of BUZZ Marketing Tagged With: AlturaSolutions Communications, Robert Kravitz, social media for b2b, what is content marketing, what is public relations, word weaving

Our Services

  • Thought Leadership Marketing
  • Digital Marketing
  • Content Marketing
  • Newsletter Marketing
  • Article Publishing
  • Interview Marketing

Services

  • Thought Leadership Marketing
  • Digital Marketing
  • Content Marketing
  • Newsletter Marketing
  • Article Publishing
  • Interview Marketing

Recent Posts

  • Seven Steps to An Effective Earned Media Strategy
  • The Downside of Social Media for B2B Organizations
  • The Reasons Why Blogging Still Works
  • Here’s How to Turn Your Brand into a Thought Leader
  • Improving Efficiency: How to Way to Get More Things Done

Contact Us

Email: solutions@alturasolutions.com
LinkedIn: LinkedIn
Phone: 312-880-8176

Office Location: 605 N Michigan Ave, Chicago, IL 60611

Copyright © 2023