Contrary to what many people think, PR (public relations marketing) is one of the most cost-effective ways for a brand to get their message heard. While a full-page advertisement in a trade publication can cost from $3,000 to $5,000 or more, a feature article, 1,200 words, in a major trade publication typically costs around $800. […]
The Five Key Characteristics of Content
The five key elements of content are so crucial that if even one is missing, the whole content marketing strategy may suffer.
Public Relations Firms – What They Do and How Much Does it Cost
First steps in hiring a public relations firm. Many businesses consider hiring a PR firm – also known as a marketing agency, brand marketing firm, or public relations agency – without fully understanding what these firms really offer or will cost. For example, one client of mine told me they were hiring our firm because […]
Yoast Google Suggest: Nifty Keyword Suggestion Tool
Yoast suggest is a nifty alternative to Google Key Words Planner that is much easier to use and can be used by anyone.
URLs and SEO: Ten Tips on Turning URLs into SEO Powerhouses
URLS are very important to SEO. When we talk about Google and “findability,” typically the discussion focuses on such things as keywords, algorithms, the value of content, or optimization. But invariably overlooked is the URL or web address. Just as important keywords and algorithms, URLs must be searchable and user-friendly. As most people now know, […]
Sears Roebuck Starts a Radio Station
Sears Roebuck is one of the first companies to succeed with content marketing. If they could only do that today.
Editorial Mission Statements: Should Your Content Have a Mission?
Most leading media companies, especially those that have survived the ups and downs of the past few years, have an editorial mission statement that not only sets out their plans and goals.
Dancing with the Digital Devil
Dancing with the digital devil is one of the best ways to get “Google Slapped.”
SEO Basics: Terms That Discuss What Makes Your Site Searchable
SEO Basics: It’s a good idea, whether you are in charge of your company’s website, or not to have a good understanding of what these SEO terms mean and how they can impact your company site.
Google Suggests: Letting Google Suggest Your Keywords
Google Suggests is a quick and easy way to select keywords—or at least start the process going—is to simply type a word or two into Google and see what Google fills in.
