AlturaSolutions is a PR and Communications Agency for the Professional Cleaning and Other B2B Industries

  • Home
  • About
    • Robert Kravitz
  • Services
    • Social Media Marketing
    • Content Marketing Services
    • Branded Content
    • Article Publishing | Media Coverage
    • Website Management
    • Videos and Graphics
    • Newsletters
  • My Articles Published on LinkedIn
  • Results
    • Praise
    • Results: Introducing the Kaivac No-Touch Cleaning System
    • Results: Introducing Waterless Urinals
    • Results: Promoting U.S. Products and Portable Carpet Extractors
    • Results: Introducing Enviro Solutions Cleaning Solutions
    • Results: Promoting Green Cleaning and a Green Cleaning Advocate
  • Videos
    • We Help B2B Experts Become Thought Leaders
    • Why Hire AlturaSolutions?
    • Video: What is PR
    • Say, What Do You Know About B2B Marketing Videos
    • What We Do. AlturaSolutions Marketing and PR Services.
    • How to Hire a B2B Inbound Marketing Company
    • Do You Know the Power of Content When it Comes to Generating Sales?
    • COVID and Marketing. What to do Now?
    • Steve Jobs on PR
    • Windows 95
    • PRINT IS DEAD, RIGHT?
    • Thinking About Cutting Your Marketing Budget? Maybe Think Again
    • Inbound Marketing/Outbound Marketing What’s the Diff?
    • The Power of PR
  • Contact

June 6, 2020 By Robert Kravitz

PR is all about Earned Media. You Don’t Pay for It

earned media

Many people are unsure exactly what a PR firm does. To help answer this question, we probably should discuss what a PR firm is not

Filed Under: Blog! Tagged With: communications, earned media, pr/communications, public relations, Robert Kravitz, what is public relations

April 6, 2020 By Robert Kravitz

The Art of Word Weaving and Promoting Product Features

earned media

What these articles attempt to do is to weave the benefits and features of a client’s products or services into an article in such a way as to also address a particular challenge the reader may be grappling with.

Filed Under: Blog!, The Power of BUZZ Marketing Tagged With: AlturaSolutions Communications, Robert Kravitz, social media for b2b, what is content marketing, what is public relations, word weaving

Our Services

  • Article Publishing
  • Content Marketing
  • Thought Leadership Marketing
  • Videos and Graphics
  • Digital Marketing
  • Newsletters
  • LinkedIn Marketing
  • Branded Content

Services

  • Article Publishing
  • Content Marketing
  • Thought Leadership Marketing
  • Videos and Graphics
  • Digital Marketing
  • Newsletters
  • LinkedIn Marketing
  • Branded Content

Recent Posts

  • The Two Types of Blogs: Longies and the Shorties
  • The Blogging Tipping Point
  • VIDEO: It Wasn’t Advertising that Sold Windows. It was PR
  • 10 Tips for Effective Interview Marketing
  • Top 10 Mistakes Companies Make about Press Releases

Contact Us

Email: robert@alturasolutions.com

LinkedIn: LinkedIn

Phone: 312-880-8176

Calendly: Calendy

Office Location: 3600 N Lake Shore Drive Chicago, IL 60613

Copyright © 2023