However, with content marketing, there is no shouting and there is no product or service promotion. As a matter of fact, in most cases, content marketing loses its impact and power when it becomes promotional.
Instead, content marketing is about being a thought leader…. And it is through this thought leadership, that new customers are acquired; the loyalty of old customers is enhanced; and they are much easier to “upsell,” purchasing new equipment and services.
This short article is from our October 2019 Newsletter
However, there are five “best practices” when it comes to content marketing. These are the following:
No Selling. As soon as an article, blog, infographic, podcast, or video becomes a sales pitch, it loses its power to create sales and marketing opportunities. People/customers are interested in their own needs and challenges. They are not interested in your company or products. But if you become a thought leader and discuss a situation they may be facing and offer ways of to resolve it, they are now in your corner and open to hearing about your company and what it has to offer.