Here are three marketing books that are must reads in 2020
500 Social Media Marketing Tips: Essential Advice by Andrew McCarthy
What it’s About
This book has one social media tip after another, 500 in fact, that are some of the best up to the minutes tips to help anyone improve their social media strategies.
Quote from the Book
“Ultimately, with social media content, change your mindset from ‘what can we sell you’ to ‘how can we help you.'”
About the Author
Andrew McCarthy is based in Wales, in the UK. He has been blogging since the early 2000s. This book has become an Amazon Web Marketing #1 Bestseller.
Mr. Shmooze: The Art and Science of Selling Through Relationships by Richard Abraham
What it’s About
This book is written as a parable. If follows a man who discovers the secret to selling is all about giving.
Quote from the Book
“Mr. Schmooze gives for a living. He starts by listening and he quickly comes to understand what people really need. His customers love him because he gives more than he takes.”
About the Author
Richard Abraham has served as CEO of major commercial real estate and property management organizations, in charge of over 300 million square feet of office space. Today, he is a frequent presenter, author of books and syndicated columns, consultant, and sales trainer to Fortune 500 Companies.
The Purple Cow by Seth Godin
What it’s About 
This book is actually twelve years old but what it discusses is as relevant today as it was when written. It discusses why blindly advertising new products does not work any longer and what is replacing it.
Quote from the Book
“Playing it safe, following the rules seem like the best ways to avoid failure. Alas, that pattern is awfully dangerous. In a crowded marketplace, fitting is failing.”
About the Author
Seth Godin has written 19 bestselling books, many of which have been on marketing. He is in the Guerrilla Marketing Hall of Fame and the Direct Marketing Hall of Fame. His latest book, This Is Marketing, is a Wall Street Journal, Amazon, and New York Times bestseller.
