Say, did you know there are over 41,000 social media posts placed on Facebook every second?
Wow. With traffic like that, how can a B2B marketer possibly make their social media posts stand out?
Well, depending on the product or service, one way is to put less emphasis on Facebook. This platform and oth
ers like it tend to be more B2C focused.
Concentrating on sites like LinkedIn, Twitter, and YouTube or a comparable video format, which are a little friendlier to B2B marketers, can help you reach your target audience.
However, virtually all the social media sites are really, really busy. Lucky for you, there are ways to stand out even in the most crowded fields.
Here are some tips on how to get your social media posts noticed, whichever platform you choose:
Post frequently.
Who says a post can go up once, and that’s it? We may post one item as much as three times in one day on different social media platforms and repeat the whole process a few days or a few weeks later. Consistent posting helps get them noticed.
Variety works.
Photos, videos, infographics, and written content should all be part of your social media mix. It looks more interesting, which can increase views and engagement.
Know when to post.
If you are using Facebook, the best times to post are between 12pm and 3 pm. Twitter is active just about any time. I have had surprisingly good results posting on LinkedIn after 6 p.m. and late afternoon on Sunday.
Use hashtags, but sparingly.
With some posts today, virtually all the content is written with hashtags. That can actually work against you, if for no other reason than it makes it hard to read. Best use no more than five hashtags and separate them from the content in the post.
Images.
Images are crucial. No images, no clicks. Just make sure they are relevant to the post. Also, the ALT text behind the image must be applicable to the post.
Post articles on LinkedIn.
We know about publishing posts on LinkedIn, but what about articles? Articles reflect thought leadership. They help make you a leader in your industry. If the article is on a specific topic, and it has the right keywords, it may also get picked up in organic searches. But before doing this, take the time to learn how to post an article on LinkedIn and some of the tricks to make the article more interesting to read as well as have SEO capabilities.
Interlink.
This refers to cross-linking your posts. If a post is on Facebook, for instance, include a link to the same post on Twitter. If on Twitter, link it to LinkedIn. More links to an article, no matter where they came from, suggests to the search engines this is important stuff.
Google AdWords.
Yes, working with Google AdWords can be a bit confusing until you get the hang of it. But, it’s free, and you should be able to find the best keywords to give your posts more exposure.
Rank Math.
Finally, check out Rank Math to help improve your site’s SEO. This is the best SEO tool I have ever found. The company is not a client – unfortunately – so this is not any form of promotion. But the product is excellent, and it’s free. It ranks the post, indicating how likely it is it will get picked up by search engines, and then recommends steps to improve that likelihood. Try it, you’ll like it.
Here is another post on social media metrics you may find of value.
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