When a blogger in the professional cleaning industry is considering what to write about, they must first understand that there are two kinds of posts: Longies and Shorties.
A Longie is, as the name implies, a long post, 600 to 1200 words, focusing on a subject and developing it fully in an essay-like style. This type of post is aimed at the reader who wants to learn something new or who wants to be entertained and informed by a longer piece.
On the other hand, a Shortie is a short post that can be digested quickly. These posts are about 350 words in length and offer readers your “two cents” on some new development or industry trend. To give them a bit more impact and credibility, link it to an article on a website for added information on the topic.
The distinction between Longies and Shorites is critical since bloggers must understand that they are publishing for two different audiences. The reader who wants to learn something new will want more detail and context than someone looking for a summary of news events will want. That’s your Longie reader.
For the Shortie – just keep it short and to the point. That’s all they want.
Whichever you choose, you will want to keep this in mind: Google (and other search engines to a lesser extent) view frequency as crucial. Frequent posts is the first step in developing the search engine visibility necessary to drive increased traffic to your professional cleaning blog.
Google also has a bias toward bloggers who blog frequently.
So the more frequently you publish industry specific content to your blog, the more quickly Google will notice it and start ranking it highly for search queries related to the industry.
Further, and realistically, when striving for frequency, most of us cannot publish a Longie every day. Attempting to do so could easily lead to burnout. Instead, just remember, short posts published frequently should attract Google’s attention.
But then there is the second audience: your industry peers and the media. In terms of developing a reputation for expertise and thought leadership, frequent short posts offer only superficial treatment of topics. The Longies demonstrate your thought leadership that more advanced readers are looking for.
Robert Kravitz is president of AlturaSolutions, Which Provides Content Marketing Strategies for the Professional Cleaning Industry
He can be reached at: firstname.lastname@example.org
BTW…this is a Shortie