A study several years back by J.D. Powers and Associates took a very in-depth look into the impact uniforms have on a company and its customers. Some of the bullet points of their findings are as follows:
Consumers associate positive traits when they see uniformed employees.
Wearing uniforms conveys to consumers a higher work ethic and instills a greater sense of trust and confidence.
When consumers see an employee in uniform, they feel that they receive a better product and higher quality of service.
Customers prefer to see uniformed employees in the following categories: Transportation/Storage Services; Utilities; Hospitality Services;
Household Services; Healthcare Services; and Automotive Services, such as carwashes, parking lot attendants and valet services. In these settings, the customers surveyed indicate that, all other factors being equal, they would definitely or probably use the service where the employees were in uniform.
That final item is of special interest to the owners and managers of professional carwashes.
Why do customers believe all of these great things are possible just by seeing an employee in a uniform? It appears it all comes down to professionalism.
When workers, such as those working in a carwash, wear the same uniforms, it provides a much more professional image of the staff compared to seeing the same crew clothed in whatever they decided to come to work wearing.
Further, it helps promote your brand, making it a marketing opportunity. This helps customers identify your uniformed staff with your carwash and can even bring in prospective employees because they like the way your crew looks and the professionalism the uniforms convey.
“Uniforms communicate [to your customers and your staff that] your business is professional, reliable, consistent and detail-oriented,” explains John Sedeski, district manager for Unifirst Corporation, a manufacturer of professional uniforms and workplace attire. “It’s fairly simple: When your employees look good, your business looks good.”
What Types of Uniforms to Wear
If you hired a carpet cleaning technician or someone to fix your television cable system, the proper uniform would likely be a work shirt with the company logo on it, possibly with the worker’s name, and matching pants. With the pants, the goal is to make sure all workers wear the same type of pants; a logo is not necessary.
However, this may not work with a carwash staff just by the very nature of their work. What would work better is some type of overalls or “scrubs” with the same information imprinted on it. The uniform should also be more durable than those worn by a carpet cleaning or cable tech. The uniform would need to be waterproof or water-resistant and have flexibility, allowing for greater ease of motion and for more types of motion.
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