Historically, videos have been used primarily as advertisements. In fact, some of the earliest videos found online were advertisements. Some manufacturers, for instance, took ads designed for television advertising and then posted them online.
But today, with more platforms using videos, consumers and end-customers use videos not to watch an advertisement but to actually learn about products and services and how they can help them. According to HubSpot, 66 percent of consumers now report they have watched video content primarily to do just this: learn more about a product or service.
In 2023, HubSpot and other content marketing experts expect this trend of using videos to continue.
More organizations will post videos not only to introduce consumers to the features and benefits of a product or service – and how it can help the consumer, which is very important – but as a content marketing strategy.
Videos are one of the best ways for a manufacturer, for instance, to show how a product really works. They replace the hundreds of words necessry to describe a product along with dozens of photos. Additionally, the video appears more authentic, allowing the consumer to trust the product and the brand that makes it.
Videos also allow manufacturers and thought leaders to engage with their target audience in ways other types of content cannot. By engagement, we mean the viewer shares your message with others by uploading and commenting on it on social media channels like LinkedIn, Facebook, or Twitter or sharing it on those channels. This is an essential step toward building meaningful relationships between your company and its customers as well as marketing your brand.
The key to creating compelling videos is to be honest, genuine, and authentic. Focus on your target audience’s needs and desires, not just what you want them to hear or see. You should also keep the video short—around two minutes or less.
The best way to get started with video marketing is by creating a series of short, engaging, and informative videos. Once you have these in place, you can begin to promote them on your website and social media channels. If you are going to use video as part of your marketing strategy, you need to make sure that it is high quality. That means investing in good cameras, lighting, and sound equipment.
If you choose to use LinkedIn as a distribution platform, be sure to include a call to action in the video that directs viewers to visit your company website. If you are a thought leader, you should refer the viewer to another website for further action or clarification.
The best videos feature a simple message, an emotional hook, and a call to action. The emotional hook should be something that resonates with your audience. Possibly it can help them perform their jobs more efficiently. Perhaps it could encourage them to take a specific action.
At AlturaSolutions, we’re passionate about making powerful, fast-moving, and fun videos designed for your end customers to watch. We love to include historical facts, well-known people, and studies—all in a quick, engaging way that gets the point across. For our clients, all our videos have been produced with the same goal in mind: making your point clear – such as the features and benefits of your products and services – and using all our creativity to do so. Some of them include interviews with experts in their field or historical facts that back up the value of your brand.
Please look at some of our videos using the drop-down and let me know what you think. We hope you enjoy our samples!
