Here are three ways to make B2B articles more interesting and hook your reader by including catchy titles, employing anecdotes, and incorporating direct quotes.
While B2B organizations are looking into all types of marketing and advertising possibilities today, what continues to be far more powerful—and far less costly—is to have articles published in major trade publications, the ones your end-customers read.
Many times B2B articles published in trade publications can get a bit boring. Often, this is because they are on the same topic covered many times before
The most powerful thing AlturaSolutions brings to the marketing table is writing and publishing articles in major trade publications—the ones your end-customers read. The power comes in the “weaving.” Here’s how this happens. We pitch article ideas to #B2Beditors in a variety of industries, from government and health care to professional cleaning, distribution, food service, […]
When publishing articles in major trade publications, the focus must always be on the benefits of the client’s products.
How media attention and the power of PR convinced Californians to reduce water consumption and improve overall water conservation levels.
Anyone who knows or has lived in San Francisco during the second half of the 20th century, knew who Herb Caen was. Known as “Mr. San Francisco.”
We may not realize it but we are exposed to some form of public relations and communications every day and throughout the day. If you start your day watching one of the morning talk shows, guess what. Other than their news coverage, just about every guest and every topic discussed on the show was “pitched” […]
HubSpot, a leading social media marketing organization, recently conducted an experiment. The company wanted to see if there really is a best day to post social media items on LinkedIn, Facebook, Twitter, etc. Further, it wanted to see if there is a best time of the day to post these items. For the experiment, the […]
Marketing is evolving, and evolving more than it ever has in its history. Years ago, B2B organizations could place a few ads here and have a few articles written about their products there, and they’d be set. But now everything has changed. While there are now scores of ways for a B2B organization to get […]